“Navigating crisis with integrity” using the Principle of Dharma… with Ajay Anand, CEO, Faze3

In this conversation, Raju Panjwani speaks with Ajay Anand, CEO and Founder of Faze3, a company that manufactures and supplies home textiles and automobile fabrics.

Ajay shares his journey as an entrepreneur and the importance of staying true to oneself and seeking the eternal truth. He emphasizes the need to surround oneself with conscious and righteous people and to always do the right thing.

Ajay delves into how navigated the crisis his firm faced in 2008…He offers advice for those considering entrepreneurship and highlights the importance of honoring commitments and having faith.


Journey of Persistence and Dharma:

Ajay Anand shares his journey of building Faze 3, emphasizing the significance of persistence, righteousness, and seeking eternal truth (Dharma) in both personal and professional endeavors.

Resilience in Adversity:

The critical decisions and moral choices he faced during the 2009 financial crisis, showcasing his commitment to the righteous path despite significant challenges.

Growth and Transformation:

From starting small, without a clear vision of the future, Ajay’s company grew to a significant valuation, a testament to doing good work, being patient, and staying true to one’s values.

Principles of Business and Life:

Key principles include surrounding oneself with the right people, making ethical choices even when no one is watching, and the importance of listening to one’s inner voice over the mind’s noise.

Advice for Aspiring Entrepreneurs:

For corporate executives considering entrepreneurship, Anand emphasizes the importance of having a clear path, honoring commitments, and making decisions not out of desperation but from a place of truth and passion.

Leadership and Sharing Wisdom:

Ajay advocates for sharing knowledge, wisdom, and resources as a core principle of leadership and personal growth.

Notable Quotes:

🎤 “Dharma means the eternal truth, righteous. I am that person.”

🎤 “It doesn’t matter how big or small it is, I’m very, very persistent on what I decide to do.”

🎤 “Your inner self becomes loud when you give it fuel to foster.”

🎤 “Keep the right company, satsang, the company of the eternal truth.”

🎤 “In the walk of life, do you shortchange your customer because you can get away with it?”

🎤 “Miracles will follow you if you’re standing in the truth of what you are.”

Book Referenced in the Episode:

These texts offer profound insights into the philosophy that underpins Ajay Anand’s approach to business and life ~

1. Bhagavad Gita


2. The Gospel of Ramakrishna Paramahansa


About Faze3:

About Us

About Ajay Anand:

Ajay Anand is Founder & CEO of Faze3 (FTL). He has diverse knowledge and experience in textiles and technical textiles, with more than 30 years of experience in the industry, He oversees day-to-day management and administration and plays a vital role in decision making of the Company. His expertise and contribution towards product innovation and business development has led FTL to become one of the most preferred and reliable vendors by customers. He has greatly contributed to business growth and established long-term relationships with both Indian and Global OEM’s in Automotive Textile Industry. FTL has become a major supplier in the automotive fabric market India.


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